In today’s business climate, maximizing your social presence is a must for professionals at any level. With over 465 million users worldwide, LinkedIn represents the world’s largest audience of influential, affluent and successful professionals online, and is the ultimate personal branding platform in the digital age.
The Jack Welch Management Institute (JWMI) transforms the lives of its students by giving them the tools to become better leaders, build great teams and help their organizations win. JWMI recently hosted a webinar “How to Boost Your Personal Brand on LinkedIn,” presented by Michael Levine, Senior Account Executive at LinkedIn. Levine has worked in media sales across print, digital and mobile platforms for a number of industry leading organizations in the US, Australia and the UK. In this webinar, Levine shared his knowledge and insight on how to network and grow your business on LinkedIn, whether you are a student, alumni, or a professional at any level.
Optimizing your profile and LinkedIn engagement will allow you to:
- Improve your online reputation and create awareness.
- Position yourself as a thought leader and engage with other influencers
- Identify potential leads and engage them - discover content that matters, build your knowledge and gain insight from top industry leaders.
In addition, Levine advises everyone to follow Jack Welch, one of the most successful and highly followed influence on the LinkedIn platform, and founder of the Jack Welch Management Institute. Get some ideas from Jack and other influencers that can help improve your network, and guide you into making a brand for yourself.